Jan Braai (Jan Scannell)
Called in 2005 for Heritage Day on 24 September to be kept also as National Braai Day, and has written a run of cookbooks since. The campaign ran as Braai4Heritage.
Why it is quoted here He is the reason South Africa has a public argument about what the day should be called at all. You do not beat the brand with recipes — but there is room next to it.